This is the most fun that I have, when consulting with restaurants and bars.

You get to feel the pulse of the restaurant, the neighborhood and the people that will be your customers. This is a fun exercise, while you come up with some signature names and attribute those names to some tasty cocktail creations and put them on your menu. You want to get people talking about them, and coming back for them, because it’s that person’s new favorite drink!

You don’t need a drink list with thirty items on it. Just a few items that cover the different spirit categories. Do you want to go with the new modern mixology’s rekindled interest in Pre-Prohibition cocktails? Perhaps just a simple dive bar menu, offering just the basics.

Balance and simplicity, quality and sincerity. Get creative and have fun!


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